Cortina x Patek Philippe Pull-out Booklet

Client: Cortina

To highlight the longstanding partnership between Patek Philippe and Cortina Watch, as well as to reinforce Patek Philippe’s repute and branding as the foremost authority in haute horlogerie, both companies signed on a two-year co-op creative buy within A Magazine in the form of a series of 9 collectible sleeved booklets. Attached to a magazine page using high tack glue dots, each booklet reveals a unique aspect of Patek Philippe’s heritage. Placing together all 9 booklets in a 3×3 grid unveils a timeline of the important milestones in the partnership between Cortina Watch and Patek Philippe, as well as a summary of Patek Philippe’s 10 core values.