G-Shock Brand Book

Client: Casio

G-SHOCK Singapore’s “Game Changer” campaign is a publicity and marketing initiative that coincides with the local launch of G-SHOCK’s new GA-2100 watch. Accompanying the campaign’s activities is a commemorative book entirely conceptualised, produced and published by Apical Creative. The 72-page publication successfully portrayed G-SHOCK’s brand story and campaign objectives through sharp storytelling, introspective interviews with international artists and local social media influencers, as well as glossy product photoshoots.