Client: Neptune Workwear
First impressions are key for any firm to maintain a competitive edge. That was why Neptune Workwear, a veteran in the local corporate wear scene, tapped on Apical Creative’s editorial skills to redesign its WIZ workwear catalogue. The goal was to create something that resembled more a lifestyle magazine and less a product catalogue. Creative flatlays and stylised photoshoots with models show off the range and versatility of WIZ’s workwear, while the story telling portion of the catalogue is interspersed with quotes from the founders to create a more personal touch. These are presented across a series of tabbed pages to maximise visual impact and to ensure that the information is organised in a digestible and cohesive manner.